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Share. LinkedIn. Facebook. Twitter0, one of the best app-based reward programs ever launched in Australia, sadly passed away on the 31st May. The obituary can be read.Galaxy Life gave users access to a range of exclusive offers via a dedicated App.
Powered by, the offers were geo-targeted and refreshed on a monthly basis, with a strong focus on discount and value-add restaurant offers.The App experience was outstanding and the value incredibly attractive. Accessing deals was as simple as redeeming the offer via the App, then turning up and claiming the benefit. It was one of the best reward redemption experiences I have witnessed, delivering simplicity, value and memorable events.Samsung should be applauded for launching the program. It is a very difficult task for manufacturers to develop a meaningful direct relationship with consumers when third-party retailers (in this case telcos and mobile phone retailers) act as middle-men. Galaxy Life was a great example of how it can be executed via a superb customer experience design.Samsung continue to run Galaxy Life in Singapore, Malaysia, The Philippines and Taiwan, so its death in Australia is untimely and unexpected, compounding the tragedy.RIP Samsung Galaxy Life. You live on in the hearts and minds of Galaxy users everywhere.Philip Shelper is a specialist loyalty consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards.
His company are a leading loyalty program provider and consulting firm. Umbrella corps gameplay.